Smart Creative.

Impactful Results

Smart Creative. Impactful Results.

At GWP Health, we are experts in developing authentic, compelling creative that resonates. Our unique strength lies in testimonial advertising—leveraging real stories from both patients and physicians to establish credibility, foster trust, and create meaningful connections with your target audience.

Learn More Case Studies

Impactful Storytelling

Driving Engagement and Trust within your Community

Our Difference

Our Process

Our Services & Capabilities

Simplicity often requires forethought and skill. Once we understand our objectives we can accomplish incredible results with ease. Eric Lanel President, GWP Inc

About GWP HEALTH Advertising

Authentic Testimonials

We don’t just tell stories; we bring them to life with precision and impact. By crafting testimonials that highlight real patient experiences and physician insights, we create emotionally resonant narratives that drive engagement and trust. These stories, delivered through the right channels, ensure your messaging reaches and influences the right audience in a powerful way.

Strategic Content Delivery

Being HIPAA-compliant and deeply embedded in the healthcare space, we understand how to navigate regulatory complexities while delivering high-impact messaging. We employ the right tools, platforms, and media strategies to ensure that your brand’s voice is not only heard but truly felt by those who matter most.

Working with Healthcare Partners since 2001

Winner of the TELLY AWARD

  • Campaign: Regional TV
  • Title: Moments that Matter
  • Client: Atlantic Health System
  • Year: 2018

Strategy

01

GWP is a cost-effective, time-efficient marketing engine. Carefully researched and articulated strategy always precedes and accompanies our production of creative assets. We take great pride in delivering value twice: in your immediate ROI, and in the long-term enhancement of your profile and reputation. We know that you have an important story to tell your community, and our mission as your partner is to help you tell it well.

Strategy
People

People

02

GWP is a team of experienced TV commercial specialists. Our full staff of writers, editors, directors and artists are all HIPAA compliant. As seasoned health industry strategists, we are sensitive to the unique needs of your industry and your brand. We bring expertise to your strategy, creative and campaign work while remaining accessible and accountable to you at all stages of your project.

In-House Production

03

GWP Health has been built purposefully, to offer hospitals and health systems efficient and effective marketing assistance. Our strategists help to craft your unique message to your unique audience. With our creative teams and production facilities under one roof, we deliver a cohesive, intelligent campaign. Utilizing television to connect your target with persuasive, inspiring, visually compelling narrative - always aligned with your brand strategy. In-house also means that GWP Health is nimble and responsive to quickly make adjustments and optimize opportunities, as your audience engages with your message.

In-House Production

The GWP Health Difference

We go beyond generic marketing tactics. Our approach ensures that every piece of content—whether a video testimonial, physician insight, or digital ad—is strategically crafted and placed for maximum impact. By combining industry expertise with a deep understanding of audience psychology, we ensure your brand builds lasting, meaningful relationships that drive results.

Strategy

Start to Finish CAPABILITIES

Branding & Strategy Creative Development Digital Marketing & Distribution Web & Production

Branding & Strategy

  • Brand Identity & Positioning
  • Mission, Vision & Values Development
  • Campaign Direction
Our strategists learn about your business: what is your vision? What are your values? What is your mission? We dig into your competition and understand your target audience – or audiences. Once we’ve focused your goals, we begin to map paths to success – the right paths to reinforce and grow your brand.

Creative Development

  • Testimonial-Driven Content Creation
  • Motion Graphics & 3D Animation
  • Graphic Design & Print Advertising
  • Package & Trade Show Booth Design
Ideating. Woolgathering. Brainstorming. Taking crazy good ideas and figuring out how to shape them into a coherent, compelling message. Call it whatever you want, we are experts at crafting the materials that will speak in your brand’s specific voice.

Digital Marketing & Distribution

  • Search Engine Optimization (SEO) & Marketing (SEM)
  • Email & Social Media Campaigns
  • Machine-Learning Paid Media Strategies
  • Reputation & Audience Engagement Management
Attracting customers to your business through various digital platforms such as website, social media, email marketing, Google advertisements, mobile messaging and television is the premise of digital marketing at GWP, Inc. Optimizing your website for organic search is the first step. We then strategically position your brand in the marketplace, putting it in front of the right audience and through the best channels for your brand voice to be heard.

Web & Production

  • Website Development, Hosting & Monitoring
  • Broadcast & Corporate Video Production
  • Photography & Digital Media Creation
  • Radio, Media Buying & Placement
We don’t make cookie cutter websites. Our approach begins with assessing your strategic goals and the needs of your target. We then custom build a site that will highlight your brand and maximize user experience and engagement. We also create user-friendly backends that allow clients to easily update and maintain their new site or if preferred, continue to partner with clients for ongoing site maintenance and upkeep.

Testimonials

“GWP, Inc. helped elevate our health care message out of the hospital-by-hospital approach to establish us as a modern brand. They designed data-driven medical marketing that still felt personal.”

Hospital Group CMO

“We needed help announcing our new program, and GWP, Inc. provided just that. They helped us with the materials we needed to get people on board and access to the right channels to reach them. They took the time to understand our healthcare system, they executed the campaign in an extremely successful way.”

CEO of a healthcare system for one of the biggest unions in New York City

“We used GWP, Inc. to help with our healthcare marketing because they had that community feel that we were looking for. They incorporated our vision and message into every part of the creative process for our TV commercials. Their team helped our hospital reach a much larger community than we could’ve on our own.”

Hospital Group marketing team member

Health Brand Partners